The AITCHES Story

Since its establishment in Amsterdam during the pandemic, AITCHES has focused on becoming a trusted online fine jewelry design house. We offer refined designs and exceptional craftsmanship, while also serving as your personal jewelry assistant to enhance your unique online shopping experience. Over the years, AITCHES has gained strong recognition for its unique and refined designs, premium quality materials, and the value of craftsmanship, all through word of mouth.

Crafting The Future of Jewelry

As consumer demands shift to online shopping and prioritize meaningful and personalized experiences, AITCHES is committed to maximizing our creativity in jewelry design, fostering strong and long term relationships with our customers, and actively engaging with you online. Focusing on two pivotal ideas to move forward: refined design with a tasteful touch and a seamless online shopping experience. Both of which are integral to the future of the jewelry industry.

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The AITCHES Experience

While the selection of premium quality materials and the in-person shopping experience are always at the heart of AITCHES, we aim to serve as your virtual personal jewelry assistant. Whether it's assisting you in choosing a meaningful piece of jewelry or customizing an engagement ring, our goal is to provide a tailored and loving experience with our exceptional diamond jewelry, ensuring it perfectly complements your personal style.

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The Bespoke Service

Customized jewelry for your loved one is especially meaningful. From choosing a diamond to creating jewelry for engagement or commemorating specific events. Our team is here to transform your unique love story into jewelry that will become a cherished heirloom over time, all while building upon our refined designs and exceptional craftsmanship.

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The Meaning of AITCHES

AITCHES is the plural form of the letter 'H', representing the initials of our founder - H.H. Her passion is to create fine jewelry with a tasteful touch that embodies a connection with yourself or one another while elegantly complementing the personal styles of our customers.

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Promise of Premium Quality Materials

AITCHES works exclusively with 18-karat gold. 100% natural and conflic free. We source our materials only from companies that are participants in the Kimberley Process Certification Scheme. From pearls to diamonds and precious gemstones, all of our materials are carefully chosen by our jewelry designer for their astonishing beauty.

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Your Personal Jewelry Assistant

Discover our ready-to-wear jewelry collections or explore our bespoke jewelry options. No question is too small and no request is too big for us at AITCHES. We are more than happy to assist you! We believe it's essential that you have all your questions answered before your purchase.

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