
The Story of AITCHES
AITCHES was founded in Amsterdam to celebrate strength, clarity, and love through fine jewelry. It has since become a trusted fine jewelry design house known for refined design, exceptional craftsmanship, and personal service. We offer thoughtfully crafted jewelry and serve as your dedicated advisor to enhance every online experience. Over time, AITCHES has gained recognition for its distinctive aesthetic, premium materials, and the quiet value of word-of-mouth.

Crafting The Future of Jewelry
As the way we connect and shop continues to evolve, AITCHES remains dedicated to creating jewelry of strength and clarity. We unite craftsmanship with a seamless online experience, fostering lasting relationships and ensuring every interaction reflects the beauty and individuality of our creations. Guided by our passion for artistry and an uncompromising client experience, we look ahead with confidence to the future of fine jewelry.

The AITCHES Experience
At the heart of AITCHES lies an unwavering commitment to exceptional materials and a truly personal approach. We are here as your dedicated jewelry guide, whether helping you select a piece that marks a milestone or creating a bespoke engagement ring. Every interaction is tailored with care, ensuring our diamond jewelry not only meets the highest standards but also reflects the individuality of your style.

The Bespoke Service
At AITCHES, bespoke is a promise. A commitment to transform your love story into an exceptional engagement ring. From the first conversation to the final creation, we work with you to shape a design that reflects your journey with beauty and intention. Each ring is crafted to be treasured for generations, embodying our refined design and uncompromising craftsmanship.

The Meaning of AITCHES
AITCHES is derived from the plural form of the letter “H,” a tribute to the initials of our founder, H.H. It is a brand that carries her vision to create fine jewelry that embodies strength, clarity, and quiet confidence. Designed to reflect personal style, quiet luxury, and the connections we hold most dear.

Promise of Premium Quality Materials
AITCHES works exclusively with 18-karat gold, along with 100% natural, conflict-free diamonds and gemstones. We source only from trusted partners who participate in the Kimberley Process Certification Scheme, ensuring the integrity of every diamond we select. From luminous pearls to the finest diamonds and precious gemstones, each material is handpicked by our designer for its exceptional beauty and enduring quality.

Your Personal Jewelry Assistant
Whether you are exploring our ready-to-wear collections or considering a bespoke creation, we are here to guide you every step of the way. At AITCHES, no question is too small and no request too big. Our goal is to ensure you feel informed and confident, with every detail addressed before your purchase.